Quick answer: Ripple Swell 2026 runs Oct. 27–29, 2026, at The Shed in New York, with about 1,500 attendees, per Ripple. Brad Garlinghouse, Tom Farley, Matt Damon and Robinhood’s Johann Kerbrat speak. XRP traded near $1.29 on Oct. 26, per CoinGecko, as XRP-branded subway ads spread on X.
Ripple Swell 2026 opens on Tuesday, Oct. 27, 2026, at The Shed in New York’s Hudson Yards, and the XRP community is already treating it as the week’s biggest crypto event. Videos of XRP-branded ads covering the 42nd Street subway station, its platforms and train interiors spread on X over the weekend, with one clip posted by @BankXRP passing 45,000 views by Oct. 26.
Ripple calls this 10th-anniversary edition its “biggest and best Swell yet.” Here is what is confirmed, what is only speculation, and what it could mean for XRP holders.
When and where is Ripple Swell 2026?
According to the official Swell 2026 agenda, the event runs Oct. 27–29, 2026, in New York City. An XRPL hackathon took place on Oct. 24–25 as a warm-up.
A preview by XRP Online breaks the schedule down further:
- Oct. 27: an invitation-only institutional summit produced with SALT, plus a welcome reception.
- Oct. 28–29: main-stage sessions, breakout rooms and the expo floor.
For the first time, Ripple is folding two other events into Swell: Apex, its XRP Ledger developer summit, and UBRI Connect, the academic conference of its University Blockchain Research Initiative, per Ripple’s lineup post from Sept. 29, 2026.
Who is speaking at Swell 2026?
Ripple expects about 1,500 attendees from banks, asset managers, fintechs, policy circles and the XRP ecosystem. The headline names include:
- Brad Garlinghouse, Ripple CEO, in a fireside chat. He also moderates two panels.
- Tom Farley, chairman and CEO of Bullish and former New York Stock Exchange president, on where markets are heading.
- Matt Damon and Gary White, co-founders of Water.org, on how Ripple Payments and the RLUSD stablecoin support money transfers across Asia, Africa and Latin America.
- Johann Kerbrat, Robinhood’s crypto chief, with Ripple President Monica Long.
- Laide Majiyagbe of BNY and Billy Hult of Tradeweb, on tokenized money market funds and stablecoins.
- David Schwartz, Ripple CTO Emeritus, on the future of the XRP Ledger.
What topics are on the agenda?
Programming runs across three tracks. The Institutional track covers “what happens when AI starts moving money,” the first year of a spot XRP ETF and bank-grade digital asset production. The Ecosystem track focuses on XRPL features and validators, and the Innovation track features researchers such as Cornell Tech’s Ari Juels and Wharton’s Kevin Werbach.
Will Ripple make big announcements at Swell?
Ripple itself is setting expectations. Its lineup post says Swell “has historically been where Ripple makes its most significant product and partnership announcements” and that “this year’s 10th anniversary will be no different.”
That is a promise of news, not a guarantee of any specific deal. No announcement has been confirmed before the event, and posts claiming a “huge partnership” are speculation. Tokenization is the theme to watch: Franklin Templeton recently brought a $150 million fund to the XRP Ledger, and banks are moving into stablecoins, as HSBC’s RedCoin launch showed.
What does Swell mean for the XRP price?
XRP traded near $1.29 on Oct. 26, 2026, at 06:00 UTC, down about 0.8% over 24 hours, with a market cap of roughly $81.7 billion, per CoinGecko. You can track it live on our XRP price page.
Big conferences often follow a “buy the rumor, sell the news” pattern. Hype builds before the event, then prices can slip if announcements fall short of what social media expected. The subway ads add visibility, but Ripple has not publicly detailed the campaign. Technical risk also matters: a planned XRP Ledger bug fix was pushed to November, so watch for updates from the developer sessions.
Ripple Swell 2026 FAQ
When is Ripple Swell 2026?
Ripple Swell 2026 runs Oct. 27–29, 2026, at The Shed in Hudson Yards, New York. Oct. 27 is an invitation-only institutional summit, and the main stage and expo run Oct. 28–29, per the official agenda.
Who are the keynote speakers at Swell 2026?
Ripple lists Matt Damon and Gary White of Water.org, Bullish CEO Tom Farley and Ripple CEO Brad Garlinghouse as keynote speakers. Robinhood’s Johann Kerbrat, BNY’s Laide Majiyagbe and Tradeweb’s Billy Hult also appear.
Will XRP go up during Swell 2026?
Nobody can know. XRP traded near $1.29 on Oct. 26, 2026, per CoinGecko. Conference hype can lift prices before an event, but prices often fall afterward if announcements disappoint.
Is Ripple behind the XRP ads in the New York subway?
Videos on X show XRP branding at 42nd Street station and inside trains days before Swell, but Ripple has not publicly detailed the campaign as of Oct. 26, 2026.
Not financial advice. Crypto is volatile; always do your own research (DYOR).
